Client: A sports betting company Parimatch is a leader in sports bets in Ukraine. In many cities and countries you can find places for accepting bets. New players have welcome bonuses and regular customers are also rewarded with gifts.

The company accepts bets in all popular sports: football, hockey, tennis and basketball. You can also bet on less popular sports: American football, cricket, squash, chess. It’s your choice.

The goals of the ad campaign
  1. [goal]Going into CIS market - sports bets
  2. [goal]Increase the number installs and registrations among CIS audience
  3. [goal]increase the number of deposits
![requirements] according to the offer, the advertiser prohibited using Facebook as a type of traffic. Facebook. it was decided to use In-app traffic. with KPI: 20% CR for registrations and 12% CR for deposits..
Settings for the ad campaign
  1. [sources]Facebook Ads
  2. [Placement]Instagram Stories
  3. [GEO]RU, UA, KZ
  4. [Target audience]М 25+
  5. [Goal]app install

We created several videos creatives with the following messages: "bets will make you richer", "to earn money on the Internet you just need a phone and internet connection", and "anyone can afford an iPhone".

It was planned to choose the working approach during split tests, but there was almost no difference in CR between all these variants.

general dynamics for 2 months
Statistics for inst2dep
  • >72k installs
  • >15k first deposit
  • 17.6% cr 1st deposit

28.02.22 - 01.03.22 affiliate world global