Client: A sports betting company Parimatch is a leader in sports bets in Ukraine. In many cities and countries you can find places for accepting bets. New players have welcome bonuses and regular customers are also rewarded with gifts.
The company accepts bets in all popular sports: football, hockey, tennis and basketball. You can also bet on less popular sports: American football, cricket, squash, chess. It’s your choice.
We created several videos creatives with the following messages: "bets will make you richer", "to earn money on the Internet you just need a phone and internet connection", and "anyone can afford an iPhone".
It was planned to choose the working approach during split tests, but there was almost no difference in CR between all these variants.